Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau


This course includes
Hands-On Labs

Become a master of visual analytics and data storytelling with the course Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau. Through interactive lessons, quizzes, assessments, and hands-on labs, you'll learn how to present data effectively. You will learn to develop skills in data preparation, visual design principles, and utilizing Tableau to create impactful data visualizations and business presentations that will effectively communicate insights to your audience. Virtual labs will help you practice Tableau in a real-time simulated environment.


14+ Lessons | 116+ Exercises | 52+ Flashcards | 52+ Glossary of terms


50+ Pre Assessment Questions | 50+ Post Assessment Questions |

Hands-On Labs

20+ LiveLab | 20+ Video tutorials | 00+ Minutes

Here's what you will learn

Download Course Outline

Lessons 1: Preface

  • Three Core Takeaways
  • What You’ll Learn in This Book
  • Who This Course Is For
  • Assumptions
  • Why Tableau?
  • Installing Tableau Desktop
  • How to Use This Text
  • Supporting Materials
  • Contents of This Course

Lessons 2: Acknowledgment

Lessons 3: About the Author

Lessons 4: Welcome to Visual Analytics

  • A Visual Revolution
  • The Evolution from Data Visualization to Visual Data Storytelling
  • A Brief Look at the State of the Industry
  • From Visual to Story: Bridging the Gap
  • Summary

Lessons 5: The Power of Visual Analytics

  • The Science of Storytelling
  • The Power of Stories
  • Summary

Lessons 6: Getting Started with Tableau

  • Using Tableau
  • Why Tableau?
  • The Tableau Product Portfolio
  • Getting Started
  • Installing Tableau Desktop
  • Connecting to Data
  • Adding and Replacing Data Sources
  • Basic Data Prep with Data Interpreter
  • Navigating the Tableau Interface
  • Understanding Dimensions and Measures
  • Summary

Lessons 7: Keeping Visual Analytics in Context

  • Context in Action
  • Exploratory Versus Explanatory Analysis
  • Structuring Visual Analytic Stories
  • Audience Analysis for Storytelling
  • Summary

Lessons 8: Fundamental Data Visualizations

  • The Bar Chart
  • The Line Chart
  • Pie and Doughnut Charts
  • The Scatter Plot
  • The Packed Bubble Chart
  • The Tree Map
  • The Heat Map
  • Summary

Lessons 9: Fundamental Maps

  • Types of Maps
  • Summary

Lessons 10: Design Tips for Curating Visual Analytics

  • Visual Design Building Blocks
  • Color
  • Color Effects
  • Pre-attentive Colors
  • Important Color Considerations
  • The Truth About Red and Green
  • Lines
  • Formatting, Shading, and Banding
  • Shapes
  • Summary

Lessons 11: Structuring Analytics for Storytelling: Prep, Dashboards, and Stories

  • Basic Data Prep in Tableau: Data Interpreter
  • Storyboarding Your Visual Analytics
  • Summary

Lessons 12: Beyond Fundamentals: Advanced Visualizations

  • Timelines
  • Bar-in-Bar Charts
  • Likert-Scale Visualizations
  • Lollipop Charts
  • Word Clouds
  • Summary

Lessons 13: Closing Thoughts

  • Five Steps to Visual Data Storytelling
  • The Important Role of Feedback
  • Ongoing Learning

Appendix A. Tableau Services

  • eLearning
  • Instructor-Led Training
  • Tableau Help
  • Tableau Community
  • Tableau Knowledge Base

Hands-on LAB Activities

The Power of Visual Analytics

  • Creating a Story

Getting Started with Tableau

  • Creating a Connection in a New Workbook
  • Using the Show Me Card

Fundamental Data Visualizations

  • Creating a Bar Chart
  • Creating a Line Chart
  • Creating a Doughnut Chart
  • Creating a Pie Chart
  • Creating a Scatter Plot
  • Creating a Bubble Chart
  • Creating a Tree Map
  • Creating a Heat Map

Fundamental Maps

  • Creating a Choropleth Map
  • Creating a Hierarchy

Design Tips for Curating Visual Analytics

  • Using the PROPER() Function
  • Creating a Calculated Field
  • Using the Shape Marks Card

Beyond Fundamentals: Advanced Visualizations

  • Creating a Bar-in-Bar Chart
  • Creating a Divergent Stacked Bar Chart
  • Creating a Stacked Bar Chart
  • Creating a Lollipop Chart